In order to define a winning digital strategy for your brand, we must first carefully assess your current digital landscape. We need to review your current (if any) digital presence and online activities in order to work out what’s working well, what’s falling short of expectations, and what’s actually hurting your brand. At Digital Gold HQ, we carry out a comprehensive and informative current state analysis that will ultimately drive and informs the decisions we take at a strategic level.
There are a number of important points we consider when carrying out a current state analysis. These points will help us build a detailed picture of your current position, as well as of the path you will need to take in order to grow stronger and more profitable online. This step is therefore essential in properly assessing how your business can get more from digital, and how to proceed in order to maximise success.
You may already have your own assessment of your current situation, after all, you know your business much more intimately than anyone else can. However, what works for one brand/industry may not work well for another. That’s why we alway advocate a third party, independent review to ensure that the message your customers receive is the same one you intended to convey.
Some of the areas we consider during our Current State Analysis are:
If you’d like to meet for a casual, no obligation discussion, and explore ways in which we might be of service to you, please fill out our contact form and we’ll be in touch right away. Alternatively, you may prefer to call Nina Epellé directly on +(0)203 598 8661 or email us at firstname.lastname@example.org.