A sound digital marketing strategy and a digital marketing plan will benefit almost every business, product or brand. Once you’re clear on exactly what a digital marketing strategy can do for you, it’s worth investing your time and effort into creating one.

If you’ve been struggling to get your head around exactly what a digital marketing is, perhaps this can help. In previous articles, I described the benefits of creating a digital marketing strategy, as well as the three core elements your digital marketing strategy should address.
Your Digital Marketing efforts will undoubtedly focus on optimising your website – the hub of all your online platforms. However, as discussed previously, your digital marketing activities will also include elements of Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Social Media or Content Marketing.
It’s when all of these activities are run in conjunction with one another – seamlessly integrated and smartly synchronised – that you’ll really begin to see the long term benefits and ROI improvements of your overall effort. The infographic below, courtesy of www.pixaal.com, beautifully highlights all if the interconnected elements that should remain high on your priority list in an effect digital marketing strategy.
What do you think about below? Has it been helpful to you? Share your insights and experiences with us below.
Infographic describing the core components of Digital Marketing
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Nina Epellé
Nina Epellé
Founder and Principal Consultant, Digital Gold HQ

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