The all-important question, or course is, how do you turn all of those precious Facebook Likes into website traffic and ultimately, paying customers? There are a few key factors that go into this.
Your Facebook conversion strategy needs to start with the quality of your content. If people aren’t impressed by your Facebook Posts, they will be less inclined to click through to your company website.
If your posts are dull and uninspiring, they’ll be ignored. Don’t forget, you’re competing against a huge raft of social media posts from other brands and companies.
To avoid yours being swiped by, your content should be both high-quality and designed to make an impression.
Use images to increase visual engagement, and give your audience the kind of content that they respond to and which is relevant to them. Informative posts should be presented clearly, and use data to establish authority.
One of the simplest ways to funnel Facebook users towards your website is to make it as easy as possible to get to, and to give them as many opportunities as you can. Make sure that every single post you share links to your website, whether it’s a specific product page, a purpose-built landing page, or a relevant blog article.
Sharing links on all of your Facebook posts will make sure that anybody who engages you will be directly presented with an opportunity to visit your site. And, as an added bonus, it is also good for your search rankings (SEO).
It is also worth going one step further than simply providing links. You can do so by incorporating strong calls-to-action (CTAs) into your social posts. This means you are not just giving somebody the opportunity to visit your site, but actively encouraging them to take a specific action when they do so.
Calls-to-action can be incorporated into both regular Facebook Posts and paid content, and this can potentially be done with eye-catching buttons, as well as directive text.
When using visual techniques such as this, remember to check that your visual designs will look good on all devices before pressing it into full service.
Your digital strategy should not end the moment a Facebook user clicks on a link to your site. If you want to put this your Facebook traffic to good use, you’ll need to ensure that they find something of substance at that destination.
Sometimes, simply linking directly to a product page will suffice. In many cases, however, it is a better idea to link them to a powerful landing page. The principles behind this are much the same as any other landing page; it should have a clean, professional design, a strong sales message, and a powerful call to action. Any forms should be as short and simple as possible in order to keep the process quick and easy for potential customers.
It can be hard to maintain a consistently strong strategy for engaging Facebook users, driving them to your website, and then converting them into customers. Digital Gold HQ can handle the entire process expertly, helping your business reap the benefits of social media.
If your business needs help driving Facebook traffic to your website, please call us now on +44 (0) 203 598 8661 to get things moving.