Variety is the spice of life, and it may be just what you need to keep social followers interested and engaged. As well as written content, you should make use of interesting images, infographics, videos, eBooks, Podcasts, and the like.
Visuals can have so much more impact than anything else online, so having an image in each post can be a great way to grab people’s attention as they scroll through their feed. This can be especially useful on Twitter. With all tweets being limited to 140-character, images are much larger and more impactful, which makes them stand out even more.
If you want to introduce a hashtag, you should firstly think whether it is really a topic your followers will want to discuss and follower. Next, make sure you search for it on all platforms to make sure it has not already been used for a completely different (sometimes negative) purpose. Lastly, you should use it to keep an eye on how those discussions are evolving, track who is engaging with the hashtag, and instantly connect with the most vocal and influential participants.
Ideally, you should not just be sharing your own content on social media but encouraging others to share it too. This can mean actively encouraging shares, through calls to action or, by running competitions that require a post to be liked, commented on and shared. Alternatively, it can just mean making it easy for people to share your content, for example, by placing prominent social buttons on your site.
For best results, communication with users on social media should be a two-way dialogue. If people comment on your posts or start a discussion, engage with those people and join the conversation. This helps create an engaged, personal link with users instead of a faceless corporate image, and is a valuable opportunity to address user concerns and maintain a positive image.
Social advertising and sponsored posts get your content in front of more people, but they can also seem like a way of paying to make a post. The key is understanding how they are different from regular posts. Sponsored posts give a boost when you really want maximum impressions (eyeballs) and engagement. Also, ads are a vital means of extending your reach and building brand awareness as they will be shown to people who do not currently follow you.
Social media is not just a way of distributing information but a way of gathering it too, and this can be just as valuable. Search for your company and product names to see what people are saying about you. Read tweets, messages and comments and, if you want, actively solicit the opinions of your followers. Don’t be afraid of connecting directly with your most loyal and engaged followers to ask their opinion on new products, content, or services.
Ultimately, much of the success of your social media marketing will be measured by the people it sends to your website, landing pages, content, and products. For your social media to really succeed, there needs to be a strong follow-on process or ongoing engagement activity; good content, an impressive website, or persuasive sales copy for instance. This will finish the job social media started and turn followers into an endless stream of potential revenue.
Social media can be challenging and labour-intensive, but at Digital Gold HQ we can take the hard work out of your hands and we know how to get things right. For help turning your social media presence into a powerful and efficient marketing engine, please contact us.
If you’d like to meet for a casual, no obligation discussion, and explore ways in which we might be of service to you, please fill out our contact form and we’ll be in touch right away. Alternatively, you may prefer to call Nina Epellé directly on +(0)203 598 8661 or email us at firstname.lastname@example.org.
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