In our previous post, we discussed how the right approach and attitude is essential if your business is to achieve social media marketing success. Our first batch of 15 steps should definitely put you on the right track. However, if you want to truly get the most success out of social media marketing, there are a number of additional traits that will help you along the way.

Here are 15 more ways to approach social media marketing for resounding online domination:

  1. Be Analytical: Social media marketing success is equal parts art and science. Define clear success metrics, use analytical tools to find out what is working and what isn’t, and then abandon or improve the bad things in favour of the good.
  2. Be Branded: Social media is ultimately a way to get your brand out there. To do that, it must properly reflect and embody your brand. Use professional design to create a distinctive and branded presence.
  3. Be Clear: Know what you want to achieve. Then, draw up a set of clear objectives and methods which are all designed to make progress towards that end goal.
  4. Be Concise: Many social media users are in the kind of mood where their attention span is at its shortest. Try to get your point across as quickly and interestingly as possible, ideally with content such as images and videos.
  5. Be Informative: Useful posts are always well-received. Use social platforms to provide clear and valuable information that will help your followers with day-to-day challenges.
  6. Be Insightful: Information will not be useful if it’s just the same things people have heard over and over again. Try to provide a new angle and fresh insight on each topic.
  7. Be Inspirational: Inspiration is one of the most powerful emotional responses there is. Use success stories to inspire people and appeal to their desire to repeat those stories for themselves.
  8. Be Instructive: To ensure that informational posts are useful, they should provide clear instructions. These can range from short but practical tips through step-by-step guides and up to complete ebooks.
  9. Be Grateful: Social media marketing success depends on your followers, and they like to feel appreciated. Let them know that you are grateful for their support.
  10. Be Hot: Being on-trend gets attention and shows you are relevant. Make sure that your business is present in the relevant hot topics of conversation, and try to catch these trends on the rise so you can establish that presence early.
  11. Be Passionate: You cannot expect to make your followers passionate about your field if you are not passionate yourself. So be passionate, and make sure you show it!
  12. Be Persistent: There is no formula for instant social media marketing success, especially as every business is different. Be persistent and you will get there, and it will be worth it.
  13. Be Positive: If content makes people feel good, they will engage with it. Be positive and upbeat, and your posts will be more appealing.
  14. Be Present: Don’t let all of your social media activity happen second-hand through an auto-posting system. Be there to engage with and respond to customers, and to post quickly about any sudden developments.
  15. Be Relevant: If posts have nothing to do with your business, they are usually a waste of time and energy – and of no direct interest to your target market. Staying relevant and on-topic is a much better way to succeed.

If you are struggling to live up to your potential on social media, Digital Gold HQ can help you change that. We are a digital and social media marketing agency in Oxford, with a proven track record of success. Get in touch if you’d like us to use our expertise for the good of your business.


Nina Epellé
Nina Epellé
Founder and Principal Consultant, Digital Gold HQ

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