But to get real results from social media marketing, there are a number of techniques and strategies that must be executed properly. From our social media experts at Digital Gold HQ, here are 15 of the most powerful pro tips YOU can use on a daily basis for getting more from your social media efforts.
You will most likely want to use more than one social media platform, but if you’re just starting out, you probably don’t want to use all of them. Identify the platforms that your most valuable target audience is using, and focus on those ones. It is usually better to concentrate your efforts in the places that will yield the best results rather than to divide your attention excessively.
Use a specialist social media management tool for managing all of your social posts. There are many sophisticated yet easy-to-use tools available, and for basic functionality, many are free. This will enable you to better coordinate multiple social platforms, schedule future content in advance, and carry out other important functions such as analytics.
Remember that long posts won’t appear in full within people’s feeds by default. They will be compressed with the option to “read more.” You may or may not want to avoid this altogether, but you should certainly make sure that a powerful, gripping message and as much important information as possible appear before the “fold” that is the “read more” option.
Posts get significantly more engagement at certain times of the day rather than others. So, have your content set to regularly and consistently appear at the times that deliver best engagement results. Various studies have shown which times tend to be the best for engagement, but every company’s audience is ultimately different. Experiment to find out which times work best for you first, then settle down into a regular schedule.
Using analytical tools to monitor your performance will show you what works and what doesn’t. This is useful for scheduling as described above, and also true for just about every other aspect of your social media. It can show you which types of content your audience best engages with, and whether any changes in the way you do things have had a positive or negative impact.
Repeating the same posts may sound like something to avoid, but in fact the opposite is true on platforms like Facebook and Twitter where any given post will only be shown to a limited section of your audience. Repeating or re-sharing posts once or twice – at least a few hours apart – will get them in front of as many of your followers as possible and get them seen by people who simply missed them the first time.
One of the simplest, most powerful, yet arguably the most-neglected strategies for social media marketing success is regular and frequent posting schedules. Social media will drive engagement from your audience and make your company prominent in their minds, but only if contact is regular. Generating regular content for social media may seem like hard work, but if you are able to consistently post several times a day this will get far better results than just sharing occasional updates on your business.
The rest of our pro tips on finding success with social media marketing, take a look at part two of this article. In the meantime, if you want the help of professional social media experts, devoting their skills to the benefit of your business, please contact us now.