A sound digital marketing strategy and a digital marketing plan will benefit almost every business, product or brand. Once you’re clear on exactly what a digital […]
It was with much dismay that we recently learnt of the planned closure of some 200 Lloyds Banking Group branches, with the predicted loss of around […]
I’ve come across many owner-managed businesses in the course of my travels, most of whom are led by passionate, determined and extremely hard-working individuals who usually […]
It can be daunting knowing where to begin when launching a new startup. You may have spent countless hours refining your product, writing a business plan, […]
What really is business strategy? That’s an easy one, you might think. It’s defining how we’re going to stay competitive in the future. Or, it’s planning […]
In a previous post I spoke about Four Digital Marketing Models defined by Booz & Company. Remember how they described the Digital Branders, Customer Experience Designers, […]
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